Kenny G Helps Busch Light Go Local for Super Bowl

Anheuser-Busch is counting on smooth-jazz impresario Kenny G to add a few new notes to an increasingly appealing strategy for beer advertisers around the Super Bowl.  When the musician sounds his interpretation of a jingle for Busch Light beer that has been around since the late 1970s, he won’t do so in a national commercial during the Big Game, slated to air February 13 on NBC.  Instead, he will play in a 30-second ad spot set to appear on local TV stations showing the event in 41 different markets.  The song tells of a beer that “is cold and it’s smooth and it’s waiting for you,” and Kenny G believes it plays right into his wheelhouse.  “A beer that is full of smoothness?” he asks. “Who else but me should be the one who talks about it?”      Anheuser-Busch is the exclusive beer sponso …
————————————————————————-

#KennyGHelpsBuschLightGoLocal, #SuperBowlSunday
#AnheuserBusch, #BuschLight, #KennyG, #SuperBowlCommercials
Copyrighted music by https://www.ntmediastudio.com/
We use background music from this channel https://www.youtube.com/channel/UCIZ8_Xpxgn_lONAp32IEJqA

View Original Video Here