Category: Fashion
As the beauty industry turns its attention to 2026, skincare once again finds itself at a pivotal moment. Looking ahead to the year to come isn’t just about predicting the next viral product or ingredient—it’s about understanding the deeper shifts shaping how we care for our skin. While social media …
Since moving to New York, I’ve realized winter here can surprisingly feel like a fashion show even on the dreariest days. Almost every time I step outside, among the sea of traditional winter outfits, I see a woman so effortlessly chic it makes me seriously start taking notes. The other …
Trends are the secret sauce that keeps our style fresh and fun. But any fashion person knows timeless basics are the backbone of every well-rounded wardrobe. Think straight-leg jeans that fit like a glove, as well as tried-and-true crisp white button-ups and oversize tees. Where does one shop for said …
As one of only a few Gen Z Who What Wear UK fashion editors, I make it my responsibility to stay on top of the changes happening within the zeitgeist. From uncovering practical styling hacks (be it layered tees or tucked boots) to rediscovering nostalgic shapes (I’m thinking about the …
2026 is on the horizon and this aptly coined betwixmas period (I’d kindly appreciate it if someone could remind me what day of the week it is now?) is the perfect time to discover the up-and-coming fashion brands to know in 2026. This year, I’ve paid close attention to emerging …
London has always had a knack for producing It Girls—the kind of women who don’t necessarily follow fashion rules, but somehow set them just by getting dressed. They’re defined by an instinctive sense of style that feels as effortless as it does individual. Whether spotted on Instagram, outside a gallery …
We may be in the midst of winter, but my attention is firmly fixed on spring. Something about the new season always inspires a fresh start, and having taken a look at some of the outfits making their way down the runway at the spring/summer 2026 shows, there’s plenty to …
To say that 2026 is a big year for me would be an understatement. I’m getting married (both my civil ceremony and wedding day are in the summer) and turning 30 (eek!), which means the next nine months are set to be busy—but incredibly exciting. And, despite already having more …
For someone who was once a self-proclaimed “not a dress person,” I’ve quickly released the title. And that’s mainly thanks to the number of dress trends over the last few years that have been simply too good to resist. From 2024’s sleek knits to the lace-adorned dresses from 2025, it …
The Parisian aesthetic—elevated silhouettes made up of effortless pieces—is as covetable as it gets. Yes, basics are typical front-runners in the wardrobes of fashion people in Paris because they lean into that easy, no-fuss vibe. I recently took a scroll through my Saved folder on Instagram and noticed that people …
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. How you end the year may influence how the entire year ahead turns out. Specifically, when …
It’s December, which means my fashion priorities have officially narrowed to three things: a) party pieces that look effortlessly polished, b) outerwear that’s both chic and genuinely warm, and c) cosy loungewear to carry me through the Christmas wind-down without sacrificing style. Am I asking for too much? Perhaps, but …
Before you ask, yes, I realize that you’re reading this a couple days into December, which means the Advent season is already underway. Most calendars have a December 1 start date so that you’ll unwrap the last little treasure on Christmas Eve—though, you can also find 12-day curations for a …
Monica Mendal is a Who What Wear editor in residence, a former fashion editor, a travel writer, and the author of So There’s This Place…—a Substack newsletter where she shares curated guides, insider tips, and off-the-beaten-path destinations. I live in Paris and travel at least once a week, which means …
Presents and spending time with family and friends aren’t the only good things about the holiday season. Dressing for every occasion on your busy calendar, at least for fashion people, is part of the fun, too. It can easily err on the stressful side, though, that is, unless you invest …
There is perhaps no gift that is more well-received than a beautiful piece of jewelry. No matter what your budget is, there are gorgeous designs to add to the collection of someone special. In fact, I’ve rounded up options starting at just $90 and going up to special, high-impact pieces …
Winter fashion has completely shaken up my tights drawer in the past few seasons. A bin that was once just filled with practical opaque tights is now a collection that includes bright pops of red, lace, and even stark white. If you told me I’d be styling my winter outfits …
One of my favorite aspects of traveling is the opportunity to observe how the locals dress. Sitting at a café checking out street style and perusing the vintage stores are always at the top of my list when I explore a new city. This should come as no surprise from …
Like clockwork, come early winter, certain staples start to appear in every city across the world—chief among them being anything adorned with fur. We first saw this accessory trend gain notoriety in the fashion world in the 1960s thanks to designers like Karl Lagerfeld, who coined the term “fun fur” …
There are winter trends, and then there are winter trends with Gen Z fashion lovers in mind. I’m a Gen Zer who indeed loves fashion, and the trends I’ve been really into are shared with other cool kids. On my daily scroll on Instagram, I noticed three fun, fresh trends …
Fashion for the upcoming year is top of mind as I consider how I’m building out my 2026 outfits, as well as how I’ll be editing out of my wardrobe. I’ve already done a thorough closet clean-out to donate pieces that I haven’t been wearing and feel inspired to incorporate …
Happy Wednesday! It’s time for our weekly installment of new arrivals. In case you’re unfamiliar, I search high and low every week to find the best designer and affordable pieces from your favorite brands—all of which just hit stores—so you can be the first of your friends to wear them. …
(Image credit: Charlotte Tilbury) Holiday season is now in full swing, and I needed some makeup inspiration. Every year, I tend to do the same kind of look for parties and events because I’m a lazy girl at heart, but I thought, who better to ask for makeup advice than …
Marissa Bode knows her character, Nessarose, in Wicked: For Good isn’t the most beloved. She’s seen the memes, she’s seen the tweets, and she’s seen the discourse. Nessarose—the tightly wound, morally gray younger sister of Elphaba Thropp (played by Cynthia Erivo)—has long lived in the same cultural purgatory as the …
There are few sensations quite as satisfying as sloughing the dead skin from your body’s surface, revealing the smooth, baby-soft skin of your dreams. Those days when you carve out enough time to complete an everything shower—complete with a luscious shave, a shine-boosting hair mask, and an indulgent body scrub—can …
Lately, each time I open my Instagram app, I’m met with one thing: faux fur. From the playful vintage-inspired statement coats in Charlotte Simone’s most recent drop to opulent stole scarves slung around Elsa Hosk’s neck, it’s hard to find a trend bigger and more impactful in autumn/winter 2025. Since …
When it comes to investment purchases such as luxury bags, shoes and accessories, going back to the classics is always a wise choice. As a fashion editor who scrupulously studies the runways each season, I can safely say that we are truly in an era of handbags that evoke nostalgic …
How is it December already? I can’t believe how quickly the end of the year is going, but if I’m honest, I’m so ready for a month full of Christmas festivities. December is my favourite time of year to get out all the statement makeup that I’ve been storing away, …
As a beauty team that is sent new beauty products every single week (I know, we’re incredibly lucky!) I’d forgive you for thinking that there couldn’t possibly be any more beauty products on our Christmas wishlist. However, it couldn’t be further from the truth. As beauty obsessives, we’ve tried just …
I’ll start this off by being very honest: I didn’t really start investing in jewellery until this year. I mean, I owned a few pairs of earrings, but it wasn’t until very recently that I caught on to just how big a role jewellery plays in elevating an outfit. Of …
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